Denim Fit Guide
We know that shopping for your next favourite pair of jeans online can be tricky, so we’ve done our best to take the guesswork out of choosing.
We’ve tried and tested every denim piece in our collection (yes, really!), to give you all the information and details we think you’ll need to choose the perfect pair.
We’ve also made sure the collection has something for everyone, this collection of carefully curated denim, ranges from; high waisted, straight leg cuts to a slim-leg fit that holds shape wear after wear. From the classic ankle-skimming mom jean to the high-waisted, slim fit jean. Whether you stick to your mom jeans or love the comfort of a straight-leg, we’ve got a collection of sustainably sourced the jeans you need, crafted just for you.
And, even more, good news! All of our denim has been crafted from certified organic cotton. That means no harmful nasties such as pesticides or insecticides have been used in growing this cotton. This provides a safe working environment for the farmers, and the soil stays fertile for longer. If you want to read more about the benefits of organic cotton, head to our previous journal post which talks all about this.
Kate Straight Leg Jeans
The ultimate in comfort and style is our best-selling Kate straight leg jeans featuring a flattering high waist, these jeans fit is close through the hip and thigh, which opens out into a straight leg down, falling to the ankle. This timeless and classic cut has been crafted from a firm 100% certified organic cotton which offers great support, structure and shape.
Technical details:
- 100% Organic Cotton
- High rise, straight leg
- Close fit through the hip
- 32 Regular leg-length
- Available in 3 colours: Blast Grey, Rail Blue, Inky Blue
Frida Mom Jeans
It's no surprise these flattering 'mom' jeans continue to be one of your favourites - they are as cool as they are comfy. Made from eco-friendly organic cotton, the weighty and structured cotton offers support and shaping whilst the loose fit around the hips ensure comfort. This pairs high waisted fit is super flattering, perfect with a statement belt and tucked in tee. We particular like the ankle-skimming length of these jeans and suggest slightly turning them up at the bottom, styling them with ankle boots or barely-there pumps.
Technical details:
- 100% Organic Cotton
- High rise
- Loose fit around the hips
- Tapered, slightly cropped leg
- Available in 2 colours: Mid Blue, Inky Blue
Lou Slim Leg Tapered Jean
It's no surprise that a light wash denim is considered eternally cool- it's as timeless as it is a statement. White denim can be intimidating and is seen to be worn by only the brave, luckily because of the tapered cut and relaxed slim leg of these jeans, they are reassuringly both comfortable and complimentary. This pair has been crafted from 100% certified organic cotton which really adds form. The high waist looks great with everything from relaxed tees to bodysuits to a big chunky knit.
Technical details:
- 100% Organic Cotton
- High rise, slim leg
- 32 Regular leg-length
- Available in 1 colour: Jade White
Haley Slim Leg Jean
Designed with a high-rise waist, super-slim silhouette, in a classic deep blue denim tone. The organic cotton is structured and hugs curves to create a bold silhouette. This is such a classic style to us that they feel like an old favourite every time we wear them. Roll yours at the ankle - the most slender part of the leg - for a flattering finish. Wear them with anything from a blazer and pumps to a printed T-shirt and sneakers.
Technical details:
- 100% Organic Cotton
- High rise, slim leg
- 32 Regular leg-length
- Available in 1 colour: Blue Deluge
Still not sure? Head over to our Instagram TV channel where we have launched a video of Laura trying on each style, we hope it helps you to seek out the right style and makes shopping for jeans a little easier.